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Posts Tagged ‘marketing’

As a Social Media Marketing consultant, one of the most frequent questions I get asked by potential clients is “How can I grow the amount of fans and followers I have?” Here’s what I tell them: My best advice is for business leaders to realize that when it comes to social media, traditional marketing objectives [...]

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Each year, a color of the year is announced by global color authority Pantone. It projects the haute-est hue, setting the tone for fashion and design. Smart marketers will infuse this color in all they do in 2012. Believe me, I intend to use it in designs for my clients’ websites and print media, like a consultation [...]

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Recently, I was interviewed for Common Sense Marketing by Jack Macholl. We discussed how marketing strategy intermingles with good website management. While the interview focused on a website solution I provided for a specific client, I’ve translated the ideas into some expanded tips below that can apply to any business or personal website. No one wants [...]

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